Colours & Smiles
Europolveri wanted to give smiles a colour. A very special formula that transforms our success and results in a driving force for the growth of those who have had less luck and opportunities. A way to put in practise the concept of growth and development that is an integral part of Europolveri's corporate vision.
For Europolveri giving an opportunity of growth and development to people who are disadvantaged is fundamental and this idea comes from being aware that the support and trust that the company has benefited from in these thirty years of activity have given a fundamental contribution for the company’s success.
The first advertising campaigns were accompanied by a pay-off that said: "powder becomes virtue", a premonitory concept that deserves being put to new use.